Birch Stone

Birch Stone is a leading joinery and building specialist. They identified the need to update their site in order to generate more leads. We worked with them on internet strategy development through design, development and online marketing to deliver their objective.

In their words:

“When we approached Xanthos about updating our website I was surprised by the amount of time we spent looking at our old one to identify what was working and what wasn’t. It quickly became clear that our old site had been left behind. So many people tell me that they know a friend who can do it in their spare time but it’s simply not the case if you want your site to bring you more business.

Our site was built in 10 weeks. I was involved from start to finish, signing off pages as we proceeded. When we went live, it took about a month to go up through the rankings. Within three months our enquiries had shot up by 62%, so I can honestly say that six months on it has paid for itself. 

Feedback from clients has been great. One new customer said, “We looked at your website and decided to use you before we even looked at costings!” Most importantly, they find it easy to navigate and find all the information they need help them decide what to do to their home.

Adding articles and blogs to our site is simple. If there is ever anything too technical for me I just send it over to Xanthos and it is added within 24hrs. It means we can concentrate on what we are good at. 

The quarterly site review meeting gives us a complete breakdown of our rankings and how well we are doing, pin pointing actions that will improve the site further. 

Our experience with Xanthos has been a great success. We’re not very technical but were never made to feel uncomfortable about that. They took our knowledge of our business and added their experience and know-how to produce a great web site that works. When you get a phone call from The Independent saying, “We found your website - it looks great - can we interview you for an article we’re writing?” you know it’s working! Thank you Xanthos.”

Xanthos Services to Birch Stone:

• Internet Strategy Development
• Web Design
• Website Development
• Content Management System
• Blog
• Search Engine Optimisation
• Silver Support